A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeye's fast food restaurant on Google Maps.

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Entry from August 01, 2021
“Beer: So much more than just a breakfast drink”

"Beer: So much more than just a breakfast drink” is a jocular saying that has been printed on many images. The beer saying has been on signs since at least 1994.


Newspapers.com
1 October 1994, St. Petersburg (FL) Times, “Withlacoochee: back to beauty” by Dan DeWitt, Citrus Times, pg. 5, col. 4:
They (Trail’s End Camp—ed.) have a bar, a big-screen television, and a sign in the store that said, “Beer: More than just a breakfast drink.”

5 October 1994, Seattle (WA) Times, “What’s Brewing Locally” by Tom Stockley, pg. F1:
A sign above the counter reads, “Beer: So much more than just a breakfast drink.

Newspapers.com
20 June 1995, Philadelphia (PA) Inquirer, “The Scene in South Jersey” by David Lee Preston, pg. S2, col. 5:
I take mine with cream and sugar
In a similar vein, I thought you might be interested in this sign, posted near the bar at Dillon’s Saloonery on Cove Road in Pennsauken:

BEER: So much more than just a breakfast drink.

Newspapers.com
20 February 1996, Boston (MA) Globe, “Brewers heady over law” by Susan Allen (AP), pg. 16, col. 3:
NORWICH, Vt.—Tim Wilson’s Whistling Pig Red Ale is his best seller, but his Mother Walker’s Mild and his Raspberry Stout are also popular at the Norwich Inn’s bar.

His patrons, who down his brew under a sign declaring “Beer—So Much More Than Just A Breakfast Drink,” want to sample his wares.

Google Groups: comp.graphics.apps.lightwave
Dual Athlon
CWCunningham
May 25, 2003, 1:54:13 PM
(...)
Beer
More than just a breakfast drink.
--- Sign on a tavern wall ---

Twitter
665
@665
Beer.So Much More Than just A Breakfast Drink!
8:38 PM · Sep 25, 2007·Twitter Web Client

Twitter
Danielle West
@deedoucette
“Beer: So much more than just a breakfast drink.”-Whitstran Brewery sign
8:11 PM · Apr 25, 2008·Twitter Web Client

Twitter
Homebrewers
@homebrewers
“Beer: So much more than just a breakfast drink.” - Sign at Whitstran Brewery, Prosser, Washington, USA
4:32 AM · Oct 2, 2009·Twitter Web Client

Reddit—Pics
Posted by u/emmalovelee June 18, 2014
It’s more than just a breakfast drink
i.imgur.com/uEjxum…
(Beer is shown in the “Fresh Food” section.—ed.)

Bustle
10 Beer Quotes To Celebrate National Beer Day
By Kathryn Kattalia
April 7, 2015
(...)
10. “Beer: So much more than just a breakfast drink.” — Homer Simpson

Twitter
Dean’s Beans Organic Coffee Company
@Deans_Beans
Replying to @ashcommonname
We’ve been making coffee porter for well over twenty years, and I am a big fan. As our partner Berkshire Brewery says “It’s more than just a breakfast drink.”
11:00 AM · Jul 26, 2021·Twitter Web App

Twitter
A Fiendish Thingy
@boggsale
Replying to @TheRealHoarse
Guinness…It’s more than just a breakfast drink.
10:51 AM · Jul 29, 2021·Twitter for iPhone

Twitter
Misato Katsuragi
@Misa_Katsuragi
Beer. So much more than just a breakfast drink!
7:39 PM · Aug 1, 2021·twittbot.net

Posted by Barry Popik
New York CityFood/Drink • Sunday, August 01, 2021 • Permalink