A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from May 07, 2009
“Gather those rosebuds”

Larry Wachtel (1930-2007) was the “Voice of Wall Street” on WINS news radio in New York City from 1972 to 2005. He signed off with his catchphrase, “gather those rosebuds.”

Collige, virgo, rosas“ ("gather, girl, the roses") is from classical Latin. “Gather ye rosebuds while ye may” is the first line of the 1648 poem “To the Virgins, to Make Much of Time,” by Robert Herrick (1591-1674). In Larry Wachtel’s interpretation, “gather those rosebuds” means to make profits while you can.

Wikipedia: Carpe diem
“Collige, virgo, rosas” ("gather, girl, the roses") appears at the end of the poem “De rosis nascentibus” (also called Idyllium de rosis) attributed to Ausonius or Virgil. It encourages youth to enjoy life before it is too late; compare “Gather ye rosebuds while ye may” from “To the Virgins, to Make Much of Time”.

Wikipedia: Robert Herrick (poet)
Robert Herrick (baptized 24 August 1591 – buried 15 October 1674) was a 17th century English poet.
The opening stanza in one of his more famous poems, “To the Virgins, to Make Much of Time”, is as follows:

Gather ye rosebuds while ye may,
Old Time is still a-flying;
And this same flower that smiles today,
Tomorrow will be dying.

Wikipedia: To the Virgins, to Make Much of Time
To the Virgins, to Make Much of Time is a poem written by Robert Herrick in the 17th century. The poem is in the genre of carpe diem, Latin for to seize the day.

Theme: Carpe diem
First published in 1648 in a volume of verse entitled Hesperides, it is perhaps one of the most famous poems to extol the notion of carpe diem. Carpe diem expresses a philosophy that recognizes the brevity of life and therefore the need to live for and in the moment. The phrase originates in Horace’s Ode 1.11.

The opening line, “Gather Ye Rosebuds While Ye May”, echoes the Latin phrase non-collige virgo rosas ("gather, girl, the roses"), which appears at the end of the poem De rosis nascentibus, also called Idyllium de rosis, attributed to Ausonius or Virgil.

Robbert Herrick: “To the Virgins, to Make Much of Time”
by Robert Herrick

GATHER ye rosebuds while ye may,
Old time is still a-flying :
And this same flower that smiles to-day
To-morrow will be dying.

The glorious lamp of heaven, the sun,
The higher he’s a-getting,
The sooner will his race be run,
And nearer he’s to setting.

That age is best which is the first,
When youth and blood are warmer ;
But being spent, the worse, and worst
Times still succeed the former.

Then be not coy, but use your time,
And while ye may go marry :
For having lost but once your prime
You may for ever tarry.

Excerpt from “English National Songs” - CD.
Herrick, Robert. Works of Robert Herrick. vol I.
Alfred Pollard, ed.
London, Lawrence & Bullen, 1891. 102.

2003 WINS radio commentary by Larry Wachtel

New York (NY) Daily News
Larry Wachtel, radio financial guru, dies at 77
Monday, December 3rd 2007, 4:00 AM
Larry Wachtel, a stock market analyst who gave financial advice to WINS-AM radio listeners for more than 30 years, died Sunday at the age of 77.

The Yonkers resident died of a heart ailment at Westchester Medical Center, family spokeswoman Tami Luhby said.

Wachtel, known by his trademark signoff of “gather those rosebuds,” gave daily stock market commentary on 1010 WINS from 1972 to 2005.

In 2005, Wachtel retired from daily radio commentary and from his position as senior vice president at Wachovia Securities. He served as a consultant and guest commentator until his death.

Media Bistro
Monday, Dec 03
Gather Those Rosebuds: Larry Wachtel Has Passed Away
It’s the end of an era: Larry Wachtel, who spent 32 years at 1010 WINS as the station’s stock market and finance commentator, died on Sunday. He was 77 years old.

Wachtel, a Yonkers resident with one of the thickest Brooklyn accents known to man, was a fixture on the all-news radio station. At the end of each of his segments, he’d utter his motivational catchphrase to viewers: “Gather those rosebuds.” All in all, it gave him what CBS called his “populist style” and we’d say made his “Voice of Wall Street” nickname entirely accurate.

Posted by Barry Popik
New York CityBanking/Finance/Insurance • Thursday, May 07, 2009 • Permalink