A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from January 19, 2022
“Going cheese hunting this weekend. Just me and some close friends, shooting the bries”

Brie is a soft cow’s-milk cheese named after Brie, a region in France. “Bries” sounds like “breeze,” and there are several “shooting(ing) the bries” jokes.

“I’m downing a glass of port while we are shooting the bries” was posted on the newsgroup alt.humor.puns on April 20, 2003. “RT @NathanBryce Have you heard about the armed rat that broke into a cheese store? He wanted to shoot the bries (hahaha!)” was posted on Twitter by Lisa Du on July 17, 2009.

“Going cheese hunting this weekend. Just me & some close friends, shooting the bries” was posted on Twitter by Sanjeev Kohli on September 7, 2012. “Me and my buddies at the gun club often go to the cheese shop, just to shoot the Bries” was posted on Twitter by Tony Cowards on February 11, 2015. “Me and my buddies at the gun club often go to the cheese shop… Just to shoot the Bries” was posted on Twitter by Dad Jokes on November 10, 2018. “I’m off cheese hunting at the weekend, it’s going to be great. Just me and my friend, shooting the bries… #NationalCheeseLoversDay” was posted on Twitter by The Dad Joke Man on January 20, 2022.

Some people have used the brie joke to explain why Swiss cheese has holes. “Swiss cheese was invented when some cheesemakers were shooting the bries” was posted on Twitter by Steve vs. Ninjas on April 12, 2018. “How did they get the holes in Swiss cheese? Bunch of cheese makers sitting around shooting the bries” was posted on Twitter by bob reaume on November 20, 2020. “If you excel at shooting the bries, you might end up making Swiss cheese” was posted on Twitter by OhThatGregPorter on May 26, 2021.

“Why did the cheese board blow away?"/"Because of the strong bries” is another “bries"/"breeze" joke.


Wiktionary: shoot the breeze
Verb
shoot the breeze
(third-person singular simple present shoots the breeze, present participle shooting the breeze, simple past and past participle shot the breeze)
1. (idiomatic, US) To chat idly or generally waste time talking.
Synonyms: bat the breeze, chew the fat, shoot the shit, shoot the bull

Wikipedia: Brie
Brie (/briː/; French: [bʁi]) is a soft cow’s-milk cheese named after Brie, the French region from which it originated (roughly corresponding to the modern département of Seine-et-Marne). It is pale in color with a slight grayish tinge under a rind of white mould. The rind is typically eaten, with its flavor depending largely upon the ingredients used and its manufacturing environment.

Wikipedia: Swiss cheese (North America)
Swiss cheese is any variety of cheese that resembles Emmental cheese, a yellow, medium-hard cheese that originated in the area around Emmental, Switzerland. It is classified as a Swiss-type or Alpine cheese. Some types of Swiss cheese have a distinctive appearance, as the blocks or rounds of the cheese are riddled with holes known as “eyes”. Swiss cheese without eyes is known as “blind”.

Google Groups: alt.humor.puns
Cheese makers of Wisconsin
Sheila Dundee
Apr 20, 2003, 11:15:48 AM
(...)
Thatcher problem not mine - I’m downing a glass of port while we are shooting the bries.

Twitter
Pete Brook
@brookpete
shooting the bries
4:23 AM · Apr 14, 2009·Twitter Web Client

Twitter
Lisa Du
@imlisadu3
RT @NathanBryce Have you heard about the armed rat that broke into a cheese store? He wanted to shoot the bries (hahaha!)
3:51 PM · Jul 17, 2009·Twitter Web Client

Twitter
Reverend Chapman
@WadatahMyDamie
Breaking news: armed man attacks a cheese shop. Police say he wanted to shoot the bries. YEAHHH!
4:50 PM · Nov 10, 2009·Twitter SMS

Twitter
Ian Hall
@Ian64
My friend fires his gun at French cheeses occasionally. He just likes to shoot the Bries once in a while.
8:16 AM · Jan 20, 2011·Twitter Web Client

Twitter
hazz
@HarryVale
Replying to @Midge_UK
@Midge_UK Man walks into a cheese shop with a rifle. He begins firing at the produce. He explains that he’s just shooting the bries. *cries*
6:10 PM · Mar 3, 2011·TweetDeck

Twitter
Dan Antopolski
@danantopolski
Two armed mice walk into a deli and open fire. A policeman asks their business - they explain that they are just shooting the bries #1998set
3:25 PM · Mar 25, 2011·Echofon

Twitter
Vaughan White
@ploddles
I was recently fired from my job at the cheese factory.
They caught me shooting the bries.
10:49 AM · Jun 10, 2012·TweetDeck

Twitter
Sanjeev Kohli
@govindajeggy
Going cheese hunting this weekend. Just me & some close friends, shooting the bries.
6:11 AM · Sep 7, 2012·Tweetlogix

Twitter
Paul Eggleston
@pauleggleston
My local fromagerie has opened a firing range. I sometimes like to hang out there with my friends, just to shoot the bries.
7:05 PM · Jan 11, 2014·Twitter for Android

Twitter
Sanjeev Kohli
@govindajeggy
Off cheese-hunting tonight. Just me and some mates, shooting the bries
7:36 AM · Feb 24, 2014·Twitter Web Client

Twitter
Tony Cowards
@TonyCowards
Me and my buddies at the gun club often go to the cheese shop, just to shoot the Bries.
4:53 AM · Feb 11, 2015·Twitter Web Client

Twitter
Whole Foods Orlando
@WFM_Orlando
We’re proud to have Certified Cheese Professionals on staff in all our stores to help you with your selection or to just shoot the ‘Bries’.
8:00 PM · Dec 20, 2015·MeetEdgar

Twitter
Sanjeev Kohli
@govindajeggy
Going cheese-hunting this weekend. Just me & some friends, shooting the bries
1:25 PM · Apr 29, 2016·Tweetlogix

Twitter
Martin Williams
@Martin1Williams
Going cheese-hunting. It’s just me and my mates shooting the bries
3:34 PM · Nov 20, 2017·Twitter Web Client

Twitter
Steve vs. Ninjas
@stevevsninjas
Swiss cheese was invented when some cheesemakers were shooting the bries.
7:23 PM · Apr 12, 2018·Twitter for Android

Twitter
Dad Jokes
@Dadsaysjokes
Me and my buddies at the gun club often go to the cheese shop…
Just to shoot the Bries.
9:30 AM · Nov 10, 2018·Twitter for iPhone

Reddit—Jokes
Posted by u/LetsFuckOnTheBoat November 21, 2019
Members of the archery club sometime meet at the cheese shop.
Just to shoot the Bries

Twitter
bob reaume
@breaume
Love it.
How did they get the holes in Swiss cheese?
Bunch of cheese makers sitting around shooting the bries.
12:21 PM · Nov 20, 2020·Twitter for iPhone

Twitter
Sanjeev Kohli
@govindajeggy
Know what I miss the most? Cheese-hunting. Just me & some friends, shooting the bries
1:46 PM · Feb 3, 2021·Tweetlogix

Twitter
He Called Me Greenhorn
@WhatsAGreenhorn
Who called it talking about cheese and not shooting the bries?
1:04 PM · May 26, 2021·Twitter for Android

Twitter
OhThatGregPorter
@oh_porter
Replying to @WhatsAGreenhorn and @BigJDubz
If you excel at shooting the bries, you might end up making Swiss cheese.
2:50 PM · May 26, 2021·Twitter Web App

Twitter
The Dad Joke Man
@DadJokeMan
I’m off cheese hunting at the weekend, it’s going to be great.
Just me and my friend, shooting the bries…
#NationalCheeseLoversDay
1:42 AM · Jan 20, 2022·Twitter for iPhone

Posted by Barry Popik
New York CityFood/Drink • Wednesday, January 19, 2022 • Permalink