A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from February 16, 2012
Guac (guacamole)

"Guac” (pronounced “walk") is to “guacamole” what “mayo” is to “mayonnaise”—a clipped version of the word that’s popularly spoken (if not always written). “Guac” has been cited in print since at least 1983, but started to become very popular by the late 1990s and 2000s.

Free Merriam-Webster Dictionary
gua·ca·mo·le noun \ˌgwä-kə-ˈmō-lē\
Definition of GUACAMOLE
: pureed or mashed avocado seasoned with condiments
Mexican Spanish, from Nahuatl āhuacamōlli, from āhuacatl avocado + mōlli sauce
First Known Use: 1920

Google Books
1 August 1983, New York magazine, “Mexican Revolution” by Barbara Costikyan, pg. 24, col. 3:
And when you order the appetizers, do it right: If you want guacamole, nachos, quesadillas, you tell the waiter “guac, nach, ques.”

Google Books
The Official Fajita Cookbook
By Richard L. Miller
Austin, TX: Texas Monthly Press
Pg. 50:
Though mashed avocado by itself is pretty bland fare, only the lemon/lime juice is really essential. Without it, the guac turns a surly brown and just sits there looking bad.

Google Books
By Peter McGhee
New York, NY: St. Martin’s Griffin
Pg. 178:
“What about our guacamole?” Mary Bull asks her.
“Oh, right,” the waitress says. “Carlos,” she calls, “give me an order of guac for table twenty-three.”

Google Books
The Low-Carb Comfort Food Cookbook
By Mary Dan Eades, Michael R. Eades and Ursula Solom
Hoboken, NJ: John Wiley
Pg. 199:
World’s Best Guacamole
If you’re a guac lover, this recipe will become a staple in your repertoire.

OCLC WorldCat record
FOOD: Forget guac-and-bean burritos. Nuevo Latino dishes can spice up your cooking repertoire
Publisher: [New York, etc., Time Inc.]
Edition/Format:  Article : English
Publication: Time. (October 03, 2005): 95
Database: ArticleFirst

OCLC WorldCat record
Guac off! : rules and recipes for becoming guacamole champion of the world
Author: Nathan Myers
Publisher: San Francisco, Calif. : Chronicle, ©2009.
Edition/Format:  Book : English
Summary: Nathan Myers is a guacamole master. His recipes will have guac fans forgoing the chips and digging in with a spoon. With 30 recipes for classic, exotic, and extreme guacamoles, there is a guac to suit every occasion, from the green chile-enhanced Brooktown Classic to the ultra-spicy Scarface Guac. Following the tenets of Sun Tzu’s Art of War, Myers sets the rules for holding a guacoff- the ultimate contest to see who reigns supreme in the world of guacamole- culminating in the victor being bestowed with a bottle of tequila. Guac Off! includes prize-winning recipes from past showdowns, a history of avocados, plus a healthy dose of fun.

Serious Eats
12+ Ways to Amp Your Guac
Posted by J. Kenji López-Alt, January 17, 2012 at 12:00 PM
Now that I’ve gone and said that I like my guacamole super-simple in today’s Food Lab post, I’m gonna go against everything I said and offer up a dozen or so variations on the beast.

Global Grind
Obama Loves The Guac! First Lady Reveals Her Super Bowl Menu (DETAILS)
Posted January 30, 2012 by The Decider for Global Grind Staff
It’s going to be a pretty dull Super Bowl party at the White House this year, at least that’s what First Lady Michelle Obama revealed to celebrity chef Rachael Ray in an interview scheduled to air on Wednesday on CBS.

Posted by Barry Popik
New York CityFood/Drink • (0) Comments • Thursday, February 16, 2012 • Permalink