Witches, according to legend, fly on broomsticks. “Happy as a witch in a broom factory” (or “Happier than a witch in a broom factory") is a saying that has been printed on many images. “Busier than a witch in a broom factory” was printed in the St. Louis (MO) Post-Dispatch on July 27, 1944.
A GEICO television commercial in September 2012 stated that its customers were “happier than a witch in a broom factory.” “Happy as a witch in a broom factory” was posted on Twitter by Phil Mayfield on October 4, 2012.
27 July 1944, St. Louis (MO) Post-Dispatch, “Convention Revives The ‘Political Spooks’” by Jean Lightfoot Coghlan, pt. 3, pg. 1C, col. 1:
NOT TOO MANY Republicans are interested, but election betting in the old Capone syndicate on the near North Side is busier than a witch in a broom factory.
Twitter
ss812
@ss812
GEICO Witch Commercial - Happier Than a Witch in a Broom Factory http://goo.gl/fb/tA0k5
10:03 AM - 7 Sep 2012
Twitter
Phil Mayfield
@youphilmedu
Happy as a witch in a broom factory
6:15 PM - 4 Oct 2012
Twitter
kp. 🖤
@kperkins54w
How happy? As happy as a witch in a broom factory. 😂
6:59 PM - 4 Oct 2012
YouTube
GEICO Witch Commercial Happier Than a Witch in a Broom Factory
kelly groce
Published on Oct 15, 2012
no copywrite infringement intended. Just the best commercial yet from geico!
Twitter
Southern Angel Design
@AngelDesign18
Halloween shirt | Happy as a witch in a broom factory | autumn shirt | pumpkin shirt | funny shirt | funny fall shirt | Fall shirt https://etsy.me/2MDPMGG via @Etsy
9:13 PM - 31 Aug 2018
Elite Daily
30 Instagram Captions For Halloween Decor Pics, Because Your Space Is Boo-tiful
BY MARISA CASCIANO
October 12, 2018
(...)
9. “Happy as a witch in a broom factory.” — Unknown
Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.
Recent entries:
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“Women belong in the kitchen. Men belong in the kitchen. The kitchen has food” (3/22)
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“Women belong in the kitchen. Men belong in the kitchen. The kitchen has coffee” (3/22)
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“If you don’t know that Americans are being systematically dumbed down, then…” (3/22)
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“Women belong in the kitchen. Men belong in the kitchen. The kitchen has bacon” (3/22)
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“New Rule: You’re not allowed to work longer than the number of hours you slept the night before” (3/22)
More new entries...
Above, Big Apple Corner at 54th Street and Broadway in Manhattan. Google Maps.
Above, John J. Fitz Gerald, from the Aug. 15, 1931, Binghamton (NY) Press, pg. 14.
Listen to Robert Emmerich introduce "The Big Apple," a hit song from 1937. Music written by Bob and performed by Tommy Dorsey's Clambake Seven with Bob on piano. Lyrics written by Buddy Bernier and sung by Edythe Wright. Audio provided by Dorothy Emmerich.
Also listen to a 1937 "The Big Apple" song by Ozzie Nelson and his Orchestra. See a 1929 photo of John J. Fitz Gerald and a 1931 photo of John J. Fitz Gerald.
This site is edited by Barry Popik.