A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from June 21, 2019
“Rosé is the Gatorade of the Hamptons”

Ben Leventhal wrote “Wolffer Rose Price Check” for Curbed—Hamptons on July 17, 2012:

“In a somewhat outrageous twist, the Gatorade of the Hamptons will run you more at the Wolffer Estate, because Wolffer doesn’t give its retail shop its best bulk price (a case there is $185).”

Wölffer Estate sells rosé wine; The Hamptons is an expensive area on the East End of Long Island, and Gatorade is a common sports drink.

Sam Sifton, food editor at the New York (NY) Times, posted on Twitter on July 17, 2012:

“Wolffer Rose is ‘the Gatorade of the Hamptons,’ writes @benleventhal, accurately and well.”


Wikipedia: Rosé
A rosé (from French rosé; also known as rosado in Portuguese and Spanish-speaking countries and rosato in Italy) is a type of wine that incorporates some of the color from the grape skins, but not enough to qualify it as a red wine. It may be the oldest known type of wine, as it is the most straightforward to make with the skin contact method. The pink color can range from a pale “onion-skin” orange to a vivid near-purple, depending on the varietals used and winemaking techniques. There are three major ways to produce rosé wine: skin contact, saignée, and blending. Rosé wines can be made still, semi-sparkling or sparkling and with a wide range of sweetness levels from highly dry Provençal rosé to sweet White Zinfandels and blushes. Rosé wines are made from a wide variety of grapes and can be found all around the globe.

Wölffer Estate
Since 1988, Wölffer Estate Vineyard has been committed to producing premium, distinctive wines, ciders and spirits through our dedication to quality, penchant for style and celebration of place.

Curbed—Hamptons
2011 Wolffer Rose Price Check
By Ben Leventhal Jul 17, 2012, 5:25pm EDT
This season, at retail pros will spend $14 per bottle or $165 for a case of Wolffer Rose at just about any respectable wine shop on the East End. In a somewhat outrageous twist, the Gatorade of the Hamptons will run you more at the Wolffer Estate, because Wolffer doesn’t give its retail shop its best bulk price (a case there is $185).

Twitter
Ben Leventhal
@benleventhal
Where’s the most expensive bottle of Wolffer Rose, the Gatorade of the Hamptons, on the East End? Not where you think. http://curbed.cc/NHmZWV
4:56 PM - 17 Jul 2012

Twitter
Sam Sifton
@SamSifton
Wolffer Rose is “the Gatorade of the Hamptons,” writes @benleventhal, accurately and well. http://hamptons.curbed.com/archives/2012/07/17/2011_wolffer_rose_price_check.php … #thepricewatchneverstops
5:05 PM - 17 Jul 2012

Twitter
Rebecca Plaine
@rebeccaplaine
“And we all know rose is the Gatorade of the Hamptons.” - @DrinkUproot #drinkuproot #roseandrow #rowhousenyc #werk
7:14 PM - 1 May 2014

Twitter
Elisha Pappacoda
@epappacoda
Wolffer Estate Vineyard on #Yelp: Tasting premium and summer wines, including the #Gatorade of the Hamptons http://www.yelp.com/biz_photos/wolffer-estate-vineyard-sagaponack?pt=biz_photo&ref=twitter&select=7QxLmpep7zX9EsVc2c61mA
2:56 PM - 5 Sep 2016

20 July 2017, New York (NY) Observer, “This Hamptons Dinner Series Is Elevating the Reputation of Rosé” by Dean Silver:
After the South of France, there is perhaps no place in the world more closely related to rosé than the Hamptons. Seriously, a certain bottle of this millennial pink colored vino, from the esteemed Wölffer Vineyard, has been known (for quite some time) as the “Gatorade of the Hamptons.” But the reputation of this much adored tipple, guzzled by reality TV housewives and finance bros alike, falls far below that of its red and white counterparts.

Twitter
Newsday
@Newsday
This is the ​Gatorade of the Hamptons and @Pervaizistan is drinking it up in Episode 2 of Feed Me TV http://bit.ly/2vwL3gm
12:40 PM - 10 Aug 2017

Facebook
Feed Me TV
September 28, 2017 ·
The dog days of summer may be over but rosé will always be the gatorade of the Hamptons. Find out more about the hot wine trend in episode two of Feed Me TV.

28 January 2018, New York (NY) Times, “More Women Are Calling the Shots” by Alyson Krueger, pg. MB1:
Last year, Kristin Tice Studeman, a writer and wine fan who contributes to publications like Vogue, W magazine and The New York Times, started noticing that rosé wasn’t getting the same respect as other wines.

“It was the Gatorade of the Hamptons, the summer water, the ‘rosé all day’ drink,” she said. “People didn’t understand that it is a serious wine, and there are people making good ones, and it can pair well with food.”

9 June 2018, Vancouver (BC) Sun, “Has The Pink Drink Jumped The Shark?” by Anthony Gismondi, pg. H5:
The rush to rose continues unabated in North America, making it difficult for wineries to say no to pink, the latest cash cow in wine.

The ability to turn last year’s crop into cold hard cash within eight months, unlike with its red and white cousins, is almost irresistible. Add to that a market swarming to drink pink with seemingly no questions asked (it’s known as the Gatorade of the Hamptons) has produced a landslide of wines to choose from.

Fast Company
09.04.18
Brosé, frosé, all day: The definitive history of rosé’s rise to cultural dominance
As we say goodbye to summer, we explain why the drink in your wine glass is probably pink.

BY AINSLEY HARRIS
(...)
Some of the reasons for rosé’s rise should be obvious to anyone who has ever purchased a bottle: Rosé is simultaneously aspirational—nicknamed the “Gatorade of the Hamptons”—and affordable, with high-quality bottles available for as little as $10 or $15.

Twitter
Emmett DeLaney
@emmettd5
ah yes, rosé, the gatorade of the hamptons
1:49 PM - 13 Jun 2019

Posted by Barry Popik
New York CityFood/Drink • Friday, June 21, 2019 • Permalink