A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from July 23, 2004
Belgian Waffle
An issue of Saveur, June/July 2004, pp. 31-32, credits the 1964-65 New York World's Fair for the "Belgian Waffle." The Belgian waffle was mentioned in the United States slightly before the fair, but we can still credit the 1964 fair for its popularization.

After all, the 1904 St. Louis World's Fair falsely gets credit for hot dogs, hamburgers, peanut butter, and iced tea. We should at least give New York some Belgian waffles.

20 May 1963, Washington Post, p. B4:
You'll find detailed, illustrated recipes for Belgian Waffles, German Poppyseed Hamwiches, Portuguese Salad, Tropic Isle Fizz and 19 other new and delicious international summertime favorites. June _Better Homes & Gardens_, on sale now!

21 March 1964, Salisbury (MD) Times, pg. 14?:
The New York World's Fair
The Fair has 74 restaurants, featuring everything from Belgian waffles to Basque cuisine to 99-cent Chinese dinners imported frin Duluth, Minn.

10 September 1964, Appleton (Wisc.) Post Crescent, pg.D1, col. 2:
Two modestly priced snacks which shouldn't be overlooked whole wandering down Fair streets are the luscious Belgian waffles piled high with fresh fruit and whipped cream and the deliciously hot pizzas sold from individual wedge-size to huge whole ones. The waffles are found at a stand across from the Belgian Village and the pizzas on the farthest avenue of the Fair.
Posted by Barry Popik
Food/Drink • Friday, July 23, 2004 • Permalink

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