A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from June 30, 2023
“Canadian Mallomars are called Whippets”

Mallomars are cookies, first introduced in 1913 by Nabisco,  with a graham cracker base topped with marshmallow, and coated with dark chocolate. The chocolate melted in the summer, and the product is usually sold only from September until April. Mallomars are mostly sold in the New York metropolitan area and have been popular in the Jewish community.
     
“Has anyone else ever noticed that mallomars are marshmallows backwards? Duhhhhh” was posted on Twitter by sam on May 21, 2013. “MALLOMARS ARE JUST THE WORD MARSHMALLOW FLIPPED AROUND OH MY GOD” was posted on Twitter by “j” on November 8, 2013.
 
“Sure sign Summer is over #Mallomars are back in supermkt” was posted on Twitter by Paul Shatz on September 14, 2011. “you know summer is over when mallomars are back on the shelf” was posted on Twitter by spyros karavas on September 14, 2011. “Microwaved Mallomars are perhaps the greatest fall food. Yes, even better than something pumpkin/apple” was posted on Twitter by Carly on October 27, 2011. “Mallomars are such a fall thing😏🍪🍫🔳” was posted on Twitter by AshleyAnn on September 18, 2012. “mallomars are actually the best part about fall” was posted on Twitter by rachel on September 14, 2013. “Ya know it’s real Fall when Mallomars are out!” was posted on Twitter by slaterweather on October 22, 2021.
 
“Mallomars for breakfast… THANK GOD FOR JEWISH HOLIDAYS!”—- Mallomars first become available again usually around the Jewish new year, Rosh Hashanah, in late September—was posted on Twitter by ✨mollyolly✨ on September 23, 2011. “When is there another jewish holiday so I can stock up on mallomars?” was posted on Twitter by amygdala on August 23, 2012. “Haaaaate that mallomars are only around during Jewish holidays #soooogood” was posted on Twitter by kat on September 13, 2012. “on this jewish new year i partake of mallomars #mallomarseason” was posted on Twitter by McCarly on September 25, 2014. “Mallomars are the unofficial official food of the Jewish New Year! Always available & on sale around Rosh Hashanah” was posted on Twitter by (((Stacey))) on December 8, 2021.
 
“Mallomars are just s’mores with a superiority complex” was posted on Twitter by Such on October 12, 2011. “Mallomars are just s’mores waiting for a fire” was posted on Twitter by Lindsey Clark on December 28, 2011. “Editing old material, also, mallomars are just inside-out S’mores” was posted on Twitter by KEVIN M. PIASTRA™ on September 14, 2012. “Aren’t mallomars just like s’mores but inside out?” was posted on Twitter by Danielle Kaufman on September 19, 2012. “Mallomars are like packaged s’mores” was posted on Twitter by Jordan A. on September 8, 2014. “Mallomars are just shitty, cold s’mores. #mallomars #smores #Cookies” was posted on Twitter by Jeffrey Carson on September 25, 2015. “Am I the only one who’s ever noticed Mallomars are just inside-out S’mores?” was posted on Twitter by Jenna! 🌈⛱ 🌺✨🏝️ on October 3, 2018. “I am probably not the first person to make this observation: mallomars are just inside out s’mores that are easier to eat” was posted on Twitter by Stephen (grandad punched nazis) Bodi on September 29, 2020. “Mallomars are sweater-weather s’mores” was posted on Twitter by Elana 🦔 on November 11, 2020. “My 9yo just called Mallomars ‘inside out s’mores’ and…. Well, yeah” was posted on Twitter by Salsa Nirvana on November 16, 2020. “Mallomars are just winter s’mores” was posted on Twitter by Elana 🦔 on September 17, 2021.
 
“I would put it like this: Mallomars are Tunnock’s Tea Cakes without the fancy wrappers…”—Tunnock’s teacakes have been popular in Scotland since 1956—was posted on Twitter by Fareed Sahloul on July 25, 2014. “I’m 29 and have only just discovered that Mallomars are essentially just Tunnocks Teacakes…” was posted on Twitter by Adam (Coxy) on June 26, 2017. “Important fact I learned doing my master’s in Scotland: @nabisco Mallomars are the same as @TunnockOfficial Tea Cakes but without the fancy foil to a) make them look classy and b) allow me to fool myself into thinking that I’m only going to eat one at a time” was posted on Twitter by Laurie Weasley on March 5, 2019. “Today I discovered Mallomars are basically Tunnocks Teacakes!” was posted on Twitter by Olive Mackintosh-Lowe on September 7, 2019. “Mallomars are just Tunnock’s tea cakes” was posted on Twitter by Eliza “Zee” Andrews on September 18, 2022.
 
“Mallomars are only sold in New York and New Jersey and nobody else knows what they are” was posted on Reddit—Showerthoughts on September 17, 2019. “Canadian Mallomars are called Whippets” was posted on Twitter by 🦇 Amanda Burroughs on April 29, 2021.
     
“Moon Pies are just cold s’mores,” “Moon Pies are inside out s’mores” and “Wagon Wheels are just cold s’mores” are related sayings.
   
     
Wikipedia: Chocolate-coated marshmallow treats
1913, United States, Mallomars
In the United States, Mallomars are produced by Nabisco. A graham cracker circle is overlaid with extruded marshmallow, then coated in a thin shell of dark chocolate. Mallomars were introduced to the public in 1913, the same year as the Moon Pie (a confection that has similar ingredients). The first box of Mallomars was sold in West Hoboken, New Jersey (now Union City, New Jersey).
 
Mallomars are generally available from early October through to April. They are not distributed during the summer months, supposedly because they melt easily in summer temperatures, though this is as much for marketing reasons as for practical ones. Devoted eaters of the cookie have been known to stock up during winter months and keep them refrigerated over the summer, although Nabisco markets other chocolate-coated cookie brands year-round. Eighty-five percent of all Mallomars are sold in the New York metropolitan area.
             
   
Twitter
Paul Shatz
@pshatz
Sure sign Summer is over #Mallomars are back in supermkt
8:00 AM · Sep 14, 2011
 
Twitter       
spyros karavas
@skaravas
you know summer is over when mallomars are back on the shelf
2:03 PM · Sep 14, 2011
 
Twitter
✨mollyolly✨
@MollyWHOAFTW
Mallomars for breakfast… THANK GOD FOR JEWISH HOLIDAYS!
6:40 AM · Sep 23, 2011
             
Twitter
Such
@ThatIsSuch
Mallomars are just s’mores with a superiority complex.
3:16 PM · Oct 12, 2011
 
Twitter
lee
@lee_dubin
I just realized mallomars are self contained smores..
5:50 PM · Oct 18, 2011
 
Twitter
Carly ⎕ 🪩
@CarlyBrodsky
Microwaved Mallomars are perhaps the greatest fall food. Yes, even better than something pumpkin/apple.
8:07 PM · Oct 27, 2011
 
Twitter
Lindsey Clark
@lcclark10
Mallomars are just s’mores waiting for a fire.
2:48 PM · Dec 28, 2011
 
Twitter
amygdala
@jeskaangro
When is there another jewish holiday so I can stock up on mallomars?
12:30 AM · Aug 23, 2012
     
Twitter
tara.
@taralpaterson
I just realized that Mallomars are basically s’mores. And I feel so stupid.
3:07 PM · Sep 13, 2012
 
Twitter
kat
@kathrynlawlor
Haaaaate that mallomars are only around during Jewish holidays #soooogood
3:51 PM · Sep 13, 2012
   
Twitter 
KEVIN M. PIASTRA™
@KevinPiastra
Editing old material, also, mallomars are just inside-out S’mores.
4:57 AM · Sep 14, 2012
   
Twitter
AshleyAnn
@Ashley_Arcamone
Mallomars are such a fall thing😏🍪🍫🔳
3:07 PM · Sep 18, 2012
 
Twitter
Danielle Kaufman
@DanielleKaufman
Aren’t mallomars just like s’mores but inside out? http://instagr.am/p/PyAI1Jj7Uk/
11:02 PM · Sep 19, 2012
 
Twitter
Jesse Blumenau
@jesseblu_
The best part of Jewish holiday meals is dessert. Everything else is crap. #Mallomars
7:33 PM · Mar 26, 2013 from New Jersey, USA
     
Twitter
sam
@sam__mcguinness
Has anyone else ever noticed that mallomars are marshmallows backwards? Duhhhhh
1:22 PM · May 31, 2013
   
Twitter
Catalina Wine Mixer
@TulipCassidy
Mallomars are actually Smores…. I just now realized this. give me 40 years or so & nothin gets past me.
1:08 PM · Jul 21, 2013
 
Twitter
kate
@kaitlynkellly
mallomars are a main contribution as to why fall is my favorite season
2:20 PM · Sep 14, 2013
   
Twitter
rachel
@_rachelhorner
mallomars are actually the best part about fall
11:46 PM · Sep 14, 2013
 
Twitter
Laurie Gwen Shapiro
@LaurieStories
Or as a friend calls Mallomars, Jewish Oreos.
2:27 PM · Oct 28, 2013
             
Twitter
j
@juuls_5000
MALLOMARS ARE JUST THE WORD MARSHMALLOW FLIPPED AROUND OH MY GOD
10:30 AM · Nov 8, 2013
 
Twitter
Ku
@EstherKuKu
Mallomars are the s’mores that made the cut right before everyone else went into the oven.
11:46 PM · Dec 29, 2013
 
Twitter 
Fareed Sahloul
@sahloul81
@bysarahkrouse I would put it like this: Mallomars are Tunnock’s Tea Cakes without the fancy wrappers…
12:55 PM · Jul 25, 2014
 
Twitter
Jordan A.
@jordinarylife
Mallomars are like packaged s’mores
5:22 PM · Sep 8, 2014
 
Twitter
Nicole Minicozzi
@NMinicozzi27
Mallomars are the Girl Scout cookies of the fall 😍😍😍
5:31 PM · Sep 24, 2014
 
Twitter
McCarly
@CarlyWorkstel
on this jewish new year i partake of mallomars #mallomarseason
1:31 AM · Sep 25, 2014
                   
Twitter
Durga Chew-Bose
@durgapolashi
mallomars are the snow globes of cookies: only characters on tv or in movies enjoy them or gift them
10:14 PM · Nov 4, 2014
   
Twitter
Pearl and the Beard
@PEARLntheBEARD
Mallomars are like the crème brûlée of the cookie world. -jm
@nabisco
4:49 PM · Nov 26, 2014
 
Twitter
SAVEUR
@SAVEURMAG
Mallomars are like easily portable indoor s’mores, and they’re obsession-worthy. http://saveur.cc/dekFOX
1:30 PM · Apr 25, 2015
 
Twitter
Jeffrey Carson
@jcarson_nyack
Mallomars are just shitty, cold s’mores. #mallomars #smores #Cookies
7:06 AM · Sep 25, 2015 from Nyack, NY
 
twitter
Brigette READ-ALL-THE-BOOKS
@TXBookMama
Realization - Mallomars are really just teeny moonpies.
9:33 PM · Oct 6, 2015
 
Twitter
Michele Meyer, PhD
@michelemeyer
It JUST occurred to me that Mallomars are basically s’mores. What have I been doing with my life?
12:33 AM · Oct 22, 2015
 
Twitter
kieran
@bb_earth_wxtch
PSA: Mallomars are just gay s’mores
11:29 PM · Sep 11, 2016
 
Twitter
Adam (Coxy)
@coxythelegend
I’m 29 and have only just discovered that Mallomars are essentially just Tunnocks Teacakes…
6:51 PM · Jun 26, 2017
 
Twitter
Dennis Lish
@dlcpacfe
.@publix & @WinnDixie This time of year, for the Jewish High Holy Holidays & for Hanukkah also, all the supermarkets in New York put mallomars on sale for a $1.99 a box. It really attracts people to the store bcz they just love them &many people cont buying them. I’m in Delray.
10:12 PM · Sep 4, 2018
 
Twitter
tommy
@tommyinboots
mallomars are jewish i don’t make the rules
10:32 PM · Sep 12, 2018
   
Twitter
Jenna! 🌈⛱ 🌺✨🏝️
@jemibuni
Am I the only one who’s ever noticed Mallomars are just inside-out S’mores?
2:45 PM · Oct 3, 2018
   
Twitter
grimes’s lisp
@_bbobbies
Mallomars are lazy smores
12:02 PM · Nov 27, 2018
 
Twitter
Adam Ostroff
@adamman316
Yes Mallomars Are Amazing and It’s One Of The Greatest Cookies In The World. It’s Also a Jewish Delicacy. Killing Your Performance Tonight On @GoodDoctorABC. Thank You @Richard_Schiff
Each Week On Doing a Fabulous Job Portraying This Role.
10:24 PM · Feb 4, 2019
     
Twitter             
[kie.ran]
@danblackroyd
In Canada, mallomars are called “Viva Puffs” and they have fruit in them. Because my home country refuses to leave well enough alone in how far it’ll go to prove it’s not America.
6:13 PM · Feb 19, 2019
 
Twitter
Laurie Weasley
@LaurieWeasley
Important fact I learned doing my master’s in Scotland: @nabisco Mallomars are the same as @TunnockOfficial Tea Cakes but without the fancy foil to a) make them look classy and b) allow me to fool myself into thinking that I’m only going to eat one at a time.
4:59 PM · Mar 5, 2019
 
Twitter
Olive Mackintosh-Lowe
@OliveMLowe
Today I discovered Mallomars are basically Tunnocks Teacakes!  Another mystery of American sitcoms is solved! #mallomars #tunnocksteacakes
11:24 AM · Sep 7, 2019
     
Reddit—Showerthoughts
Posted by u/YAABUGGN September 17, 2019
Mallomars are only sold in New York and New Jersey and nobody else knows what they are.
 
Twitter 
Stephen (grandad punched nazis) Bodi 🇺🇲🇭🇺🇸🇻
@wolfboynyc
I am probably not the first person to make this observation: mallomars are just inside out s’mores that are easier to eat.
6:49 PM · Sep 29, 2020
 
Twitter
Elana 🦔
@elanaspivack
Mallomars are sweater-weather s’mores
12:26 PM · Nov 11, 2020
   
Twitter
Salsa Nirvana
@LisaAJK
My 9yo just called Mallomars “inside out s’mores” and…. Well, yeah.
7:22 PM · Nov 16, 2020
 
Twitter
🦇 Amanda Burroughs
@AmandaBurroughs
Canadian Mallomars are called Whippets
10:32 AM · Apr 29, 2021
 
Twitter 
Madame Zoloft
@jchele2013
Mallomars are really just Moon Pies and you can’t change my mind.
9:41 PM · Jul 28, 2021
 
Twitter 
Elana 🦔
@elanaspivack
Mallomars are just winter s’mores
4:06 PM · Sep 17, 2021
 
Twitter
MASHFanficChick is Queer AF (semi-hiatus)
@MASHFanficChick
(If you’re not familiar, ‘cause I think they’re most an NYC-area thing: Mallomars are basically a s’mores-type cookie, made by Nabisco: a graham cracker base, topped with marshmallow, and dipped in chocolate. Due to melting issues, they’re only sold during the cooler months.)
1:49 AM · Sep 19, 2021
 
Twitter
lisa cricket
@lithacal
mallomars are just the to go version of s’mores
10:45 AM · Sep 21, 2021
 
Twitter
rosencrantz and guildenstern have died of COVID
@genuinempdg
So my dads family always buys boxes of mallomars as soon as they become seasonally available which happens to coincide with the Jewish high holidays, and as a result I have spent my entire life thinking that mallomars are a traditional Jewish delicacy
12:58 PM · Sep 21, 2021
   
Twitter
slaterweather
@slaterweather
Ya know it’s real Fall when Mallomars are out!  Picked these up today. A seasonal treat October thru about January.  Basically a cold s’mores but with dark chocolate.  The bomb!
10:21 PM · Oct 22, 2021
 
Twitter
(((Stacey)))
@Fab4tune
Mallomars are the unofficial official food of the Jewish New Year! Always available & on sale around Rosh Hashanah. I’d expect
@kennethcolereal to buy the rights to manufacture Mallomars if Nabisco ever stopped making them. There are some things we NY MOTs can’t live without! 💝
11:49 AM · Dec 8, 2021
 
Twitter
Kristen Casey, PsyD
@drkristencasey
It just hit me that mallomars are like mini s’mores 😍 #selfcare
4:33 PM · Jan 15, 2022
 
Twitter
Eliza “Zee” Andrews 🇺🇦🏴🏳️‍⚧️🏳️‍🌈
@ZeeAndrewsVO
Mallomars are just Tunnock’s tea cakes.
4:21 PM · Sep 18, 2022
     
Twitter
Christine Sarracino
@ChrisMSarracino
I love Mallomars.  It’s like an inside-out s’more. 😋
10:44 AM · Oct 1, 2022
 
Twitter
welcome to Fuckdonalds
@hauntedtoilet
Mallomars are a Jewish food
10:50 AM · Oct 1, 2022 from Nanuet, NY
 
Twitter
CallMeJfried
@callmejfried
Mallomars are the poor man’s S’mores come fight me.
1:01 PM · Nov 16, 2022
 
Twitter
Major Mynah ☮️
@MajorMynah
Mallomars are the Moonpie’s better cousin.
amazon.com
Mallomars Pure Chocolate Cookies 8 ounce box (Pack of 3)
Case of 3- 8-ounce boxes of cookies (24 total ounces) Made with Pure chocolate and cocoa butter for rich flavor Cholesterol-free; no trans fats. An Awesome cookie only around during the cool months.
9:48 AM · Dec 26, 2022

Posted by Barry Popik
New York CityFood/Drink • Friday, June 30, 2023 • Permalink


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